Hey, I'm
Effy
7+ years of experience turning ambiguity into clarity, through AI-driven and user-centered design.
AI-Powered Enterprise SaaS
Business Data Analytics
Supply Chain & Infrastructure
Global Business Adoption
User Satisfaction
Enterprise Users
Selected Works
Factory Explorers
Leading the 0 to 1 Creation of AI-Powered Supply Chain Data Analytics Experience
Design Thinking
Strategy
Prototype
Data Viz
Work Definition
Shaping the End-to-End Design of Data Management System for Global Businesses
Design System
Leadership
Growth
User Zero
Award-wining Visual Effects Design Grounded in Neuroscience Acquired by HBO
Motion
Visual
Storytelling
Coding
Oracle Cloud Integration
Integration Process Automation with Agentic Workflow for Oracle Cloud Infrastructure
B2B
Workflow
Automation
Meyer's Nursing Intranet
Reimagining Academic Account Management and Healthcare User Experience
B2C
Onboarding
Product Management
